IT Blogger Aimee Song is SM Makati’s New Brand Ambassador
July 06, 2016
Sought after interior designer and It Blogger Aimee Song is the girl everybody wants to dress like. One of the first fashion bloggers, she began blogging in 2008, and since that time, her Song of Style has risen to the game changer status, thanks to her knack for creating bold but laid back outfits.
Born to parents of Korean descent, the LA-based social media darling has an Instagram following of 3.6 million and counting. What makes Aimee stand out from today’s crop of influencers is her accessible but aspirational sense of style. “We’re real people, not supermodels or celebrities,” she once said. Her sought-after status, however, has led to an uber-stylish, jetsetting lifestyle. A scroll through her Instagram feed gives followers a glimpse of Aimee in Cannes, Milan, Venice, London, Seoul, and Tokyo, all within the past two months.
Aimee began blogging while studying Interior architecture in the Academy of Art University, with the original intent of focusing on interior design. But when her outfit posts received an overwhelmingly positive response, she quickly switched to doing a personal style blog.
“My blog represents who I am, fun, easy going, and colorful, a mix and match of styles with under-lying California roots,” she has said in a previous interview, a sense of style that makes her the perfect brand ambassador for SM Makati.
As an interior designer and fashion blogger, she likewise feels that, “my blog followers feel they can relate to me because I have a job outside of blogging.” This is certainly something the stylish working girls in Makati’s Central Business District can relate to.
And as if her credentials can’t get even more impressive—Aimee just wrote a book called Capture Your Style. In her blog she shares, “I’ve been blogging for about eight years now and in that time I’ve gotten to go all around the world to the most beautiful destinations and attend events I dreamed of when I was younger. A huge part of those experiences and my success as an influencer has been documenting them on
In a previous interview, Aimee says, “Every time I get approached for a collaboration or get offered a job, I feel like it's a stamp of approval because it means my opinion matters.”
Like Aimee, The SM Store in Makati is all about celebrating everyone’s personal style.
Follow The SM Store on Snapchat (smstore), Facebook (facebook.com/TheSMStore), and Instagram (@thesmstore) for updates on the SM x Aimee Song collaboration.
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