Levi's F/W 2016 Collection
July 13, 2016
What
is your image of the good life? Financial independence, perhaps? Or a
high-flying career, time and resources for travel and leisure, optimum health, and
a happy family and friends to share the good life with?
Whatever
makes life ‘good’ for you, Levi’s wraps it up with its new collection, adding a
new element to the good life—good design. For Levi’s, iconic and
fashion-forward pieces are all about good design, which, in turn, is what the
brand’s new collection is all about as it enhances the quality of your
lifestyle.
As
Levi’s puts it, “lifestyle is the new luxury.”
In
celebration of “the good life,” Levi’s will launch its Fall Winter 2016 Collection
in a Press Preview to be held at Revel at the Palace on July 13. This
collection features the authentic and iconic Levi’s designs we know and love,
customized for different lifestyles and aimed at making lives better.
A
revival of the iconic punk-rock denim 505™, 505™C is styled after the authentic
jeans worn by punks, pop artists, and rock stars but better: the 505™C features
today’s preferred cut—a slim straight leg.
Following
the skinny trend for jeans, Levi’s Men’s Fits combines the contemporary look of
tight jeans with the comfort of stretch. Men can go from the slim and
heavyweight denim 511™Slim to “skinny made skinnier” 519™ Extreme Skinny.
Levi’s
Men’s Tops, on the other hand, presents interesting variants—tees with that
signature worn-in look and feel or tees that come in unique color vibrations or
faded stripes or muted solids.
On
a chilly day, consider layering Levi’s pieces. Choose from the Henley, the Zip-Front
Hoodie, and the Classic Crewneck Sweatshirt, which are in bold hues or classic
neutral shades.
For
even colder weather or storm-swept times, gear up with jackets, parkas, and
coats made from premium wool and with Sherpa lining—all from Levi’s classic
outerwear collection.
As
for the ladies’ options, Women’s Fits features the 700 Series—ideal slim-fit
jeans for everyday wear.
For
women who veer away from the skinny trend, Levi’s offers the 714 Straight for a
timeless straight-up style; the 715 Bootcut, a leg-lengthening and slimming
variant; and the Boyfriend, a feminine but laid-back design.
Trim
your tummy and lengthen your legs by wearing denims from the 300 series and
show off your curves by sporting contoured jeans from the 800 series.
Adding
innovation to fashion, Levi’s Performance offers consumers next-generation
performance fabrics in authentic Levi’s fits. Pieces from Levi’s Performance
Stretch Jeans are styled with excellent recovery, so they retain their shape
even longer while providing maximum comfort.
Over
the years, the Levi’s brand has made iconic designs that have made its mark in different
generations. This season, the brand aims not just to create remarkable clothing
but to make lives better through their designs.
For
Levi’s there is only one ultimate goal—the good life.
INTRODUCING
THE LEVI’S® 505™C
The 70s rock jean, remastered for
today
Born in
1967, the 505™ jean came of age in the 70s New
York punk scene. Pop artists, graffiti writers and rock stars all wore them,
tore them and thrashed them. Otherwise known as the unofficial stage-jean, the
505™ offers a lived-in, rocked-in,
timeless fit.
The original zip fly,
first created almost 50 years ago, the 505™ is one of our most popular fits for
men and women. Beloved for its classic straight leg style and rigid denim, the 505™ is great for all body types. Worn snug
like Debbie Harry, or as the Ramones did with a little custom tweak to the leg,
the 505™ proved a big hit with the Big Apple’s
younger crowd who were keen to wear this innovative take on the original 501®
button fly.
Today we introduce the 505ÔC, a modernized and remastered take on the ageless 505™ fit. The ‘C’ stands for customized
because our designers have created a customized straight leg with the perfect slim
fit for today.
“The 505™ was a symbol of counter-culture. It rose to
fame during an era of unrivaled creativity in art and music. We’re excited to
introduce a modern and slimmer take on this classic. It’s equally and subversively sexy on both men and
women,” said Karyn Hillman,
Levi’s brand Chief Product Officer. “There’s
no better time to launch the 505™C. We
noticed people are buying the 505Ô vintage, particularly girls, because the vintage 505Ô has a zipper, creating a flatter front, and it does that amazing
Levi's® inverted heart, perky bum thing that vintage Levi's® do, so we wanted
to recreate some of that.”
Fashion has seen a major return to vintage Levi’s® –
both on catwalks and on the street –
it's become a real staple. It just looks good. Seasonal trends toward vintage
revival, authentic style and a “mom bum” make it all the more relevant.
Ripped jeans, which we take for granted now, were pioneered
on the Levi’s® 505Ôjeans.
The 505Ôis
the infamous star on the front cover of the Rolling Stones' Sticky Fingers
album and plays a part in the beginning of punk rock.
The birth year of the
505™ also coincided with Summer of Love and an explosion
of culture in the West Coast. The late sixties was an incredible period for
music, cinema, counterculture and civil rights, and the Levi’s® 505™ was introduced at that pinnacle
moment in our hometown, San Francisco.
ABOUT THE LEVI’S®BRAND
The Levi’s® brand epitomizes classic
American style and effortless cool. Since their invention by Levi Strauss &
Co. in 1873, Levi’s® jeans has become the most recognizable and imitated
clothing in the world—capturing the imagination and loyalty of people for
generations. Today, the Levi’s® brand portfolio continues to evolve through a
relentless pioneering and innovative spirit that is unparalleled in the apparel
industry. Our range of leading jeanswear and accessories are available in more
than 110 countries, allowing individuals around the world to express their
personal styles. For more information about the Levi’s® brand, its products and
stores, please visit levi.com.
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