Parisienne Hair by L'oreal French Browns
August 19, 2016
L’ORÉAL PROFESSIONNEL’S MAJIREL #FRENCHROWNS
MAKES EFFORTLESS PARISIENNE HAIR ACHIEVABLE FOR
EVERYONE
Manila, Philippines – L’Oréal Professionnel
proudly reveals
the trendiest hair color this season, #FrenchBrowns by Majirel, with a grand
hair show featuring a live demonstration of hair cuts and
trends by L’Oréal Professionnel
International Portfolio Artist, world-renowned hairstylist Berni Ottjes
complimented by a fashion ensemble by celebrated designer Francis Libiran.
They
call it Je ne sais quoi—that
inexplainable yet striking charm only seemingly innate to French girls—loved by
all, hardly achievable by any. Call it an unstudied take on beauty, or the
simple radiance brought by throwing one's cares into the wind—the French have
always been one to sport an effortlessly stunning face, and even more so,
nonchalantly gorgeous hair.
Thing
is, there's a hidden formula behind devil-may-care French Girl hair. It's a
combination of a distinct color, cut, and style seen among the most followed
French girls worldwide: a variety of brown locks, bluntly chopped and styled in
a messy tousle. That's why L’Oréal Professionnel gathered the best browns of
Majirel, its biggest hair color collection, to come up with a definitive
selection collectively known as #FrenchBrowns.
And
yes, French Girl hair can finally be achieved by Filipinas, with the local
launch of #FrenchBrowns. This latest hair color collection from L’Oréal
Professionnel takes from the extensive Majirel portfolio, taking its 10 most
significant brown shades and infusing its original formulae with subtler reflects, to
come up with a more subdued hue. The result of each of these 10 hues on the
hair is a distinct brown shade with just the right amount of tame luster,
nailing the irreverently subtle, effortless and elegant hair look that French girls possess.
This
nonchalant yet striking quality of #FrenchBrowns make each shade visible on its
wearer, while maintaining a chic sophistication that is easy to wear for
everyday. In this collection of colors, subtlety is the key to elegance: French
beauty draws attention by doing exactly the opposite—an unassuming, carefree
hair look will nail that ineffable vibe of Je ne sai quoi.
The
ten-shade collection—unapologetically wide for a color line-up purely composed
of brown—was especially gathered with the goal of making each experience as
bespoke as possible to clients. Clients can choose from elegant coppers with a
subtle ash, cool browns with a warm copper sheen, precise cool brown shades,
and Majirel's signature browns in both cool and warm tones. Each hair color has vibrant payoff in any base
shade, and offers 100 percent white hair coverage, making this look any girl's
best bet for French girl hair that is au naturel.
#FrenchBrowns come as an exclusive in-salon service
done by hair experts from L'Oreal Professionnel. As a complement to its bespoke
quality, each #FrenchBrown shade is applied onto clients with expert hair
contouring techniques, making sure that the color, application and quality goes
beyond any ordinary brown hair coloring service
EVA GREEN FOR MAJIREL FRENCH BROWNS
The
definitive sample of the effortless, natural, subtle French Girl is the
Paris-born Eva Green, who is the face of the L'Oreal Professionnel Majirel
#FrenchBrown collection. Once a Bond Girl and now the star of fantasy-horror
series Penny Dreadful, Eva strikes with intriguingly undone beauty, which she
portrays to a T as she debunks French Girl clichés in the #FrenchBrowns
commercial.
In
the video, she naughtily hangs off an elevator, devours a fat slice of cake,
peruses a cheeky magazine and creates rude drama on her date night, proving
that French women aren't necessarily prim, diet-conscious, intellectual and
romantic. Finally, the #FrenchBrowns collection is revealed, rebutting the
statement "French women don't need hairdressers, " a witty take on announcing
that French Girl hair can be had by anyone, after all.
To
know more, visit http://www.lorealprofessionnel.com/,
like www.facebook.com/LOrealProfessionnel.PH
and follow www.instagram.com/lorealproph/.
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