Lucky X Penshoppe
July 31, 2016
Manila Gets Lucky with Penshoppe and
Lucky Blue Smith
Social Media’s Favorite Male Model arrives in the country for fashion
show
and meet & greet with fans
He’s
young, hot, and currently breathing the same air as you. International
supermodel and Penshoppe ambassador, Lucky Blue Smith, is currently in Manila
to frontline a fashion show at the Conrad Manila, which will showcase the
brand’s much anticipated pre-holiday collection.
In
addition to the fashion show, Lucky will also participate in a meet and greet
with fans on July 30. The said event will be held at Penshoppe at SM Aura Premier in Bonifacio Global City.
“Among
the things that Penshoppe is known for is our annual meet and greet where we
bring really international personalities to the country,” shares Jeff Bascon,
Brand Director of Penshoppe. “We really love doing this because one, it allows
these celebrities to get to know the Filipinos better, and the main market that
brand they are representing is speaking to. In addition, it also brings global
attention to our country, our people, and our culture, which is something that
Penshoppe really strives to do.”
Lucky
Blue Smith was launched as a Penshoppe ambassador back in February when he
became the face of the brand’s Spring/Summer campaign. The 18-year old, who
hails from Los Angeles, got scouted to become a model at the young age of 10.
By 12, he had already signed up with an international modeling agency. Last
year, the six-foot-two-inch model—with his piercing blue eyes and platinum
hair—skyrocketed to international fame, especially online, with people dubbing
him as the male equivalent of Cara Delevingne.
Lucky
will also be featured in Penshoppe’s pre-holiday campaign, Rule the City,
alongside the brand’s other ambassadors such as supermodels Gigi Hadid, Kendall
Jenner, and Sean O’Pry with Asian superstars Sandara Park and Mario Maurer. Featuring
a myriad of cool and undeniably stylish pieces that come in both dynamic and
subdued colors, the collection for this campaign intends to highlight the
vibrant and edgy fashion sense of “cool kids” from different parts of the
world’s most fashionable metropolises.
About Penshoppe
Founded
in 1986, Penshoppe is the flagship brand of Golden
ABC, Inc. Known for its fresh take on casual wear, Penshoppe has
since evolved into an international fashion and lifestyle brand located not
only in the Philippines but also in other countries in Asia and the middle East
including Indonesia, the Kingdom of Saudi
Arabia, the Kingdom of Bahrain, U.A.E, Vietnam, Cambodia and Hong
Kong, Singapore, Malaysia, and Taiwan through online retail partner Zalora,. To
know more about Penshoppe, please visit www.penshoppe.com or follow them
on Facebook at Penshoppe, on Instagram with handle
@penshoppe, on Twitter as @PENSHOPPE, and on Snapchat at
@teampenshoppe.
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