Ever wondered how fashion evolved in the 70’s era? There were tons of fashion statements made during the 70’s, of course denim is a big part of it. I got invited last Thursday to celebrate Wrangler’s 70th Anniversary party.







Together with the celebration of their 70th Anniversary, they launched a collection inspired by the 70’s era! So that includes, tight ringer t’s, denim shorts, and more denim!


Wrangler was the definitive denim brand for teenagers back in this style-setting decade; so the anniversary collection has been artfully inspired by the brand’s notable archive finds-- reinventing the most popular ‘70s styles for today’s young spirits with a passion for life and all of its adventures.


With its retro feel, Wrangler has come up with a rainbow logo-- a symbol of confidence, exuberance, and freedom, traits that are intrinsic to Wrangler’s brand’s persona.

In this collection, trademark Wrangler basics are back and are better than ever. The label has tapped into the editorial ‘70s imagery for inspiration and has re-launched the vintage Kabel font logo. It also includes bold, colourful tees that feature variations of the iconic ‘70s Wrangler rainbow, and signature staples in vibrant hues with the iconic retro seventies cuts.

The event was in partnership with Heineken Philippines, Lollipuffs Cotton Candy, and Fujifilm Philippines.

Still, Wrangler continues to be renowned and praised for being inspiring, progressive and always in tune with the ever-changing needs of its fashion-forward customers.
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